Balarama, in the ensuing years, created a record in the history of the circulation of Malayalam children's magazines and replaced Poompatta as the market leader. It was during this period that Malayalam Manorama entered into a publishing and distribution association with Indian Book House. The magazine became a fortnightly periodical in November 1984. It debuted in the August 1984 issue of the magazine (and soon went on to become the flagship strip). He created the iconic Mayavi series, with Mumbai-based artist Pradeep Sathe.
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Mohan moved to Balarama and took charge as editor-in-chief. Golden age (1983–2000): with India Book House Mohan, the editor of Poompatta of the time (1978–82), is considered as "the architect and designer" of all the later "children's magazines" of Kerala.
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Poompatta, from the Pai and Pai Company (PAICO), was the first truly popular children's magazine in Kerala. Most of the early attempts on publishing popular children's magazines in Malayalam were failures (except the magazine "Ambili Ammavan", the Malayalam version of the Tamil " Chandamama"). The magazine became popular with the readers as early as 1975. The target audience was teenage youngsters more than children in this early period (over the years, the target audience was changed to children). Kunhiraman Nair, and Sukumar Azhikode used to write for the magazine. Leading Kerala literary figures such as Vyloppilli Sreedhara Menon, P. From the beginning (1973), the magazine was praised for its "standard of content". Mathew and Kadavanadu Kuttikrishnan were the first two editors of the magazine. Publications, of Malayala Manorama Group. Publication history Early period (1972–1983): for teenage youngsters īalarama was started in 1 March 1972 as a monthly magazine by M.
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